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Katapult collaborate with The LEGO® Group and Merlin Entertainments to create LEGO® DOTS Festival Experience

Themed attraction designers, Katapult, have unveiled a new experience at 11 LEGOLAND® Discovery Centres celebrating LEGO® DOTS.

LEGO DOTS is an entirely new way to play with LEGO®. Working collaboratively with The LEGO® Group and Merlin Entertainments, Katapult designed and produced an engaging experience that captures the crafty and expressive nature of DOTS – featuring a DOTS cart, campervan, spinning festival letters, decor and activities.

The DOTS Festival, which is live across North America, Europe and Asia, has become an engaging event with LEGO DOTS workshops, hands-on play and creativity.

Speaking on the activation, The LEGO Group’s Martin Weber Thomsen, said: “Katapult has done a great job developing and delivering this new exciting LEGO DOTS Festival experience, which will allow families and most importantly kids the creative freedom to highlight their own self-expression at LEGOLAND Discovery Centers”.

Dawn Foote, CEO and Co-Founder of Katapult, said: “We were delighted to work alongside The LEGO Group & Merlin Entertainments to deliver this new DOTS experience. Our team has worked incredibly hard to design and deliver an activation that embodied the DOTS play experience – we have loved hearing the feedback from guests and from the LEGO Discovery Centre sites.” Find out more about the project on our case study page here.

About Katapult

Katapult designs themed attractions and experiences that amaze and engage visitors globally. Our work is enjoyed by 50 million visitors, at over 81 attractions, in 20 different countries. As well as increasing guest experience, we thrive on helping our clients generate more income, more fans and bring the vision for their attraction to life.

About The LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.

About Merlin Entertainment

Merlin Entertainments is a global leader in location-based, family entertainment. As Europe’s number one and the world’s second-largest visitor attraction operator, Merlin operates 129 attractions, 21 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees. See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.

Robbie
Jones

Robbie Jones is our Insights Analyst Lead, providing data-driven audience and market trends, to assist the design team in creating and delivering world-class experiences. As an experienced copywriter, Robbie is also our chief content creator - helping shape the narrative of the guest experience and tell stories with the panache and magic they deserve. His copywriting for London Dungeons, Sea Life and Madame Tussauds are personal highlights.