Katapult appointed designers for new Portmagee Whiskey experience

We are delighted to announced that we have been appointed as designers on a new whiskey experience in Ireland. The Portmagee Whiskey Experience and Seine Boat Visitor Centre in County Kerry, will celebrate the region’s historical relationships with smugglers, fishermen and other local tales, as well as giving visitors the opportunity to taste the award-winning, triple-distilled whiskey.

The main experience is set to feature a 360-degree immersive cinematic experience, set within a geodesic dome, where guests will be able to experience life on the nearby Atlantic Ocean. Other interactive elements will showcase village life in Portmagee and how the infamous whiskey is made.

“We’re really excited to have started work on this new attraction for Portmagee. The combination of the high-tech experiences and fascinating stories that we’re building into the narrative, will make this a must-visit destination.”

Katapult Chief Creative Officer, Phil Higgins

The project is being supported by Ireland’s national tourism development authority, Fáilte Ireland, as part of ‘The Wild Atlantic Way’ initiative to create an international tourism offer across the Western coast of the country.

Portmagee Whiskey’s John Murphy, said: “We are looking forward to working alongside Katapult and Fáilte Ireland to make this visitor centre a reality. We’re passionate about our whiskey and the village that inspired its creation. It will be a proud moment when we open the doors to our new visitor attraction next year.”

As well as working on the overall concept design and theming of the visitor centre, Katapult will be providing narrative development and executive production throughout the production and installation.


Insights Analyst Lead at Katapult. He works on providing data-driven audience and market trends, as well as operational insights, to assist the client and design team in creating immersive, commercially-successful experiences. Robbie has over 10 years' experience in the leisure and tourism industry and has worked with iconic brands, theme parks, family entertainment centres, museums and visitor attractions around the world.