Katapult appointed designers for new Portmagee Whiskey experience

We are delighted to announced that we have been appointed as designers on a new whiskey experience in Ireland. The Portmagee Whiskey Experience and Seine Boat Visitor Centre in County Kerry, will celebrate the region’s historical relationships with smugglers, fishermen and other local tales, as well as giving visitors the opportunity to taste the award-winning, triple-distilled whiskey.

The main experience is set to feature a 360-degree immersive cinematic experience, set within a geodesic dome, where guests will be able to experience life on the nearby Atlantic Ocean. Other interactive elements will showcase village life in Portmagee and how the infamous whiskey is made.

“We’re really excited to have started work on this new attraction for Portmagee. The combination of the high-tech experiences and fascinating stories that we’re building into the narrative, will make this a must-visit destination.”

Katapult Chief Creative Officer, Phil Higgins

The project is being supported by Ireland’s national tourism development authority, Fáilte Ireland, as part of ‘The Wild Atlantic Way’ initiative to create an international tourism offer across the Western coast of the country.

Portmagee Whiskey’s John Murphy, said: “We are looking forward to working alongside Katapult and Fáilte Ireland to make this visitor centre a reality. We’re passionate about our whiskey and the village that inspired its creation. It will be a proud moment when we open the doors to our new visitor attraction next year.”

As well as working on the overall concept design and theming of the visitor centre, Katapult will be providing narrative development and executive production throughout the production and installation. The first phase of the experience is due to be open in Summer 2021.


Robbie Jones is our Insights Analyst Lead, providing data-driven audience and market trends, to assist the design team in creating and delivering world-class experiences. As an experienced copywriter, Robbie is also our chief content creator - helping shape the narrative of the guest experience and tell stories with the panache and magic they deserve. His copywriting for London Dungeons, Sea Life and Madame Tussauds are personal highlights.