I often smell fear in the air when I talk to marketers about guest experience. Why is that? What are the big blocks you need to overcome to create an amazing, commercial and unique guest experience for your brand?
Looking to create guest experiences with the wow factor? Here at Katapult, we are experts in all things Guest Experience. We explore our three key stages for creating a great and memorable experience for your visitors. Today we’re exploring everyone’s favourite stage… during the visit.
What is Guest Experience? I’m glad you asked. Most people assume that the customer experience starts and ends on the day of the visit. They walk through the doors, they experience the attraction/ exhibition/ pop up event and then leave. Experience over. Well, here at Katapult, we know it can be so much more...
Katapult have been appointed by Merlin Entertainments Plc to work with them on the concept development, design and production of event kits for LEGOLAND® Discovery Centres at their global locations across Europe, USA, Canada, Asia and Australia.
What innovation is changing the leisure and entertainment industry? And what role does design play in keeping the leisure industry fresh and exciting? Here we take a deep dive into the design and technology disrupting the leisure industry.
What makes for a good retail guest experience? Taking a recent example of a project we worked on with Drayton Manor Park, here are our top tips for smarter retail marketing.
Can you feel it? There’s a slow and gradual shift happening in our collective consciousness as of late. It started slowly and softly on the fringes, quietly standing at odds with our traditional spending habits.
How and why do we use the colour we use? What helps us make the decision to choose a specific colour?
What is a phygital experience? It changes the traditional way of marketing to a more integrated approach that exists effortlessly to create a connection between your brand and the guest across the two worlds...
Katapult made 4000 mile journey to check out the annual IAAPA (International Association of Amusement Parks and Attractions) Expo. Which is the world’s largest attractions exhibition.
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We took a trip to Berlin to join 12,400 visitors at the European Attraction Show (EAS) to discuss the hot topics within the attractions industry. This year there was one clear topic that theme park operators from around the world talked about: digitisation.