What is a phygital experience? It changes the traditional way of marketing to a more integrated approach that exists effortlessly to create a connection between your brand and the guest across the two worlds...
Katapult made 4000 mile journey to check out the annual IAAPA (International Association of Amusement Parks and Attractions) Expo. Which is the world’s largest attractions exhibition.
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We took a trip to Berlin to join 12,400 visitors at the European Attraction Show (EAS) to discuss the hot topics within the attractions industry. This year there was one clear topic that theme park operators from around the world talked about: digitisation.
Katapult named as one of the country’s top 50 creative companies! This incredible accolade came from an index compiled by Creative England, an organisation instrumental in investing in England’s future by nurturing and developing our country’s creative and digital leaders.
Whilst Katapult were at the IAAPA Attraction Expo, the team discovered that technology is becoming ever more important in the leisure industry. Here are our thoughts on how they could change the face of guest experience.
The third session of the Blooloop Live event featured inspirational – and at times, mind-bending - presentations on the future of technology for the attractions industry
Following on from yesterday’s blog article summarising the branding for visitor attractions presentations at Blooloop Live, this post will cover the second session of talks around creating content for the attractions industry, chaired by Robert S. Simpson, Co-Founder of Electrosonic.
We’ve put together a summary of the day’s talks which featured presentations from some of the world’s leading professionals in the attractions industry. The first of our blog entries will be focussed on the presentations around brands.