How to terrify four generations of Halloween fans


Being scared is a human instinct, built into our DNA and altered by the things we are exposed to.

Heights, spiders, snakes, holes, blood, the dark, and even eyes get our knees trembling at Halloween – but is there a ‘trend’ of things that scare us based on our generation?!

We’ve taken a look at the four main generations of fearful fans and how their personal life and exposure to spooky stuff affects the types of Halloween events they’re looking to attend…


How to terrify four generations infographic



About the authors: Robbie is Digital Marketing Lead, and Sarah-Anne is a Designer at Katapult – A Creative England Top 50 company, that create physical and digital guest experiences that amaze and engage your visitors.


Robbie Jones is our Insights Analyst Lead, providing data-driven audience and market trends, to assist the design team in creating and delivering world-class experiences. As an experienced copywriter, Robbie is also our chief content creator - helping shape the narrative of the guest experience and tell stories with the panache and magic they deserve. His copywriting for London Dungeons, Sea Life and Madame Tussauds are personal highlights.


Katapult Ltd
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