Trends are normally forecasts by those not quite in the know. So deep routed in the leisure and retail industries, we know these things are going to happen in 2019. Feast on our expertise and insight...
A blog for museum curators - you understand the importance of an interactive experience - they help educate and make for a more enjoyable experience. Here's 10 great examples.
The BBC broke the story of "shopping centres in crisis" on the 1st November - maybe publishing a day before, on Halloween, would have been more apt. Experts say, "the demise of "major anchor stores" such as BHS and Toys R Us and the rise of online shopping has caused a downward spiral." So what should shopping centres do to maintain and increase footfall?
Being scared is a human instinct, built into our DNA and altered by the things we are exposed to. We’ve taken a look at the four main generations of fearful fans and how their personal life and exposure to spooky stuff affects the types of Halloween events they’re looking to attend…
Halloween is synonymous with suspense and is embraced globally, in various different guises. The UK market has seen as a significant increase in spending on the 'holiday', which shows a greater appetite for attractions and venues to host Halloween-themed events. We share out top tips on creating suspense.
Museums are opening up to a whole new audience, literally. We take a look at how Museum Lates are capitalising on a new demographic.
The sheer amount of Martech or 'marketing technology' solutions has exploded. Robbie Jones took a trip to the Technology For Marketing Expo in London and highlighted just how confusing the market has become since the arrival of new MarTech solutions,
There's a new term to look out for in the leisure industry - Grandfluencers. But what are they, and what impact do they have?
What makes for a good retail guest experience? Taking a recent example of a project we worked on with Drayton Manor Park, here are our top tips for smarter retail marketing.
What is a phygital experience? It changes the traditional way of marketing to a more integrated approach that exists effortlessly to create a connection between your brand and the guest across the two worlds...
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Whilst Katapult were at the IAAPA Attraction Expo, the team discovered that technology is becoming ever more important in the leisure industry. Here are our thoughts on how they could change the face of guest experience.