Branding me softly – How hard or soft should IPs be applied to themed experience designs?
We look back on a recent trip to IAAPA Orlando and asks the question, is a softer integration of an IP better in themed experience designs?
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Katapult to Design Cartoon Network Themed Attraction In Kuwait
Katapult, the UK-based guest experience agency, is set to collaborate with Turner’s Cartoon Network and leisure and entertainment group, Future Kid, on a themed attraction in Kuwait, Middle East.
PART 1: Blooloop Live Summary – Brands & Visitor Attractions
We’ve put together a summary of the day’s talks which featured presentations from some of the world’s leading professionals in the attractions industry. The first of our blog entries will be focussed on the presentations around brands.