Picsolve - Atlantis The Palm, Dubai
Atlantis, The Palm is a 5 star Dubai hotel situated on the Palm, a man-made island in Dubai. The resort includes the Dolphin Bay marine attraction and the Aquaventure waterpark. We worked with Atlantis in collaboration with Picsolve, one of the world’s leading walkabout and ride photography companies.
As a well-known premium resort, Atlantis needed a range of photography products and merchandise that reflected the luxury values of their brand. Photography around the resort was disjointed and needed bringing up to the resort’s high standard of quality.
Our client, Picsolve, one of the world’s leading walkabout and ride photography companies, were appointed to develop a new image capture and photography product offering for the resort.
Katapult worked with Picsolve to create key messaging and materials for their photo experiences at Atlantis The Palm Hotel & Resort in Dubai, which includes the Dolphin Bay marine attraction and the Aquaventure waterpark.
After numerous site visits we worked closely with the marketing teams at both Atlantis and Picsolve to develop a range of premium photo experience products for Dolphin Bay, Aquaventure and the Resort including DVD packaging, photo presentation folders and custom designed USBs.
Atlantis The Palm, Dubai - Premium Albums
A product with a high quality finish was required for these Premium Photo Albums for guests’ magical memories
captured by Picsolve at Atlantis The Palm, Dubai.
Katapult developed the product using traditional English book binding and developed specialist adhesive pages for the photos to be held in place. The adhesive pages needed to ensure the photos would stay in place and could also be removed if required whilst lasting over time and withstanding the high temperatures in Dubai.
The end product is finished with a material cover and foil blocked branding for Dolphin Bay and Atlantis the Palm.
A white fabric covered version was also created with additional pages and a presentation box for weddings photographed at the resort.
Dolphin Bay Guest Experience & Wayfinding
We were appointed by Picsolve to create key messaging and materials for their photo experiences at Dolphin Bay, the marine attraction at Atlantis, The Palm
With a clear understanding of the customer experience, we produced POS materials including promotional counter stands, queue signage and product POS to develop a retail journey for the attraction and drive sales. This included development of messaging to merchandise the products and packages on offer as well as Arabic and Russian translations.
Aquaventure Guest Experience & Wayfinding
Having won the tender for Ride, Experience and Walkabout Photography at Atlantis the Palm, Dubai in 2012, Picsolve were responsible for overhauling the photography offering at the Aquaventure waterpark.
This involved a full technical and retail switchover within a short timescale. Katapult conducted a number of a site visits, meetings with the Atlantis, The Palm brand team and established the design and product requirements.
Concepts for POS unit designs and wayfinding signage for Aquavanture's retail areas were developed, shared for sign off and were very positively received.
Contact was made with local suppliers for the production and install of POS materials. Design materials were created in both English, Arabic and Russian. Templates were created for the promotional packages so these could
be easily edited by the staff on site, by changing price points and products from the assets we provided.