Building your brand
Is your brand helping or hindering
Is your brand supporting your plans moving forward? Your brand needs to stand out and be active; it needs to do something for your audiences rather than just talking at them, it needs to offer them useful information that helps them in their buying decision-making process and keeps you top of mind.
Refreshing your brand
The extent of a refresh can vary. In some cases, some minor adjustment is sufficient; in others a much deeper re-engineering may be necessary. Whether a makeover, rebrand or something in between is required, we employ a strategic and creative approach to uncover the answers that deliver a relevant and in-touch brand that is clearly understood.
Mind the gap. Does your brand present a clear and compelling proposition to customers, stakeholders, employees, influencers and your other target audiences?...or do you need to shift perceptions? We can help you to define your differentiators and capture these with clear messaging, an impactful identity and a distinctive design system.
Outlook Expeditions Case Study
Under new ownership, Outlook Expeditions wanted to engage customers in a new and exciting chapter whilst reassuring customers that their core values remained.
Find out we helped Outlook Expeditions stand out in the marketplace and improve brand perceptions with a complete rebrand, new website and refreshed marketing materials.View the case study
When communications aren’t cutting through, it’s often due to the absence of a clear brand framework that informs coherent messaging and creative development. We can help you to revisit the blueprint for your brand, define a clear positioning and provide a clear brief for the development of communications across all channels.
Vision, Mission & Values
Good branding starts from the top down and so a clear sense of purpose is essential. We can help you to identify and articulate this through a clear ‘brand on a page’ framework which sets out your Vision, Mission & Values as well as positioning statements and any other components that you need; this provides a strong platform for communications and creative development
When it comes to execution, consistency is the key. This doesn’t mean that everything has to look the same; consistency can be delivered through content and tone as well as look & feel. We can help you to achieve this for your brand through the development of Brand Guidelines that give you flexibility and provide clear advice on execution to build a distinctive and recognisable brand.
Get in touch with our team
+44 (0) 1332 294 416