Road Safety Support (RSS) is a not-for-profit company that provides specialist services to road safety partnerships, local authorities, police forces and other organisations with a commitment to reduce road casualties in the UK and overseas.
We were appointed to work with RSS on developing a new brand identity and design style with the aim to raise awareness amongst new audiences and remind existing members of the range of RSS services as well building a clear and engaging positioning.
We began by building a clear understanding of the brand's target audiences, aspirations and personality. We then set out a brand framework with the vision behind the new brand including positioning statements, propositions and key marketing messages.
The brand framework provided a clear brief for creative development resulting in a brand identity which reinforces RSS's experience and expertise as well as its commitment to saving lives. The brand style was then executed across a range of communications materials including stationery, marketing collateral, exhibition materials and a new website.
The RSS site was designed to promote the organisation’s services to local authorities and the police with the aim of providing information and services with the goal of reducing road casualties across the country. The site features advice on training and qualifications and links to various partners across the UK. A new secure client extranet feature was added to enable members to login and download resources, presentations and training materials.
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